The Collegio Pittsburg's student voice since 1916
Himika Akram reporter
Have you noticed that over the past few years, the extremely popular movie genre in Hollywood, romantic comedy, has been losing its ability to create magic in the audience? Ever thought of the reason behind this genre failing to attract an audience anymore? This once-popular genre is in a downward spiral for several reasons, including formulaic narrative and shifting social mores.
The overuse of stale clichés and predictable plotlines is a significant contributor to the decline of romantic comedies. The genre’s success has made it a victim, as it now uses the same tired plot devices and overused clichés. Romantic comedies frequently follow the same beats, from the first meeting to the big romantic gesture, and audiences have grown tired of them. Viewers start to feel like they have seen it all before as the formulaic aspects are recycled without adding any innovative ideas, reducing the genre’s once-defining element of surprise and delight.
The shifting dynamics of relationships and cultural expectations have also surpassed traditional romantic comedy plot arcs. These days, viewers want to see relationships, passion, and love portrayed in a more complex and realistic light. Romantic comedies used to be all about those ridiculous plot points and stereotypical characters, but today’s audiences want more from their movies. Our romantic narratives need to change with the times.
Another element that contributes to the demise of romantic comedies is the eroding “happily ever after” cliche. Presented in a tidy package, where love triumphs overall, audiences are no longer satisfied. The once-signature glorified fairy tale endings are no longer embraced in favor of realism and complexity. Stories that depict the difficulties, compromises, and flaws of love are in high demand as viewers try to make sense of the intricacies of contemporary relationships.
Gender norms and expectations have also evolved over time, and the genre has failed to reflect this. Women would typically play the part of helpless damsels, and men would play the role of heroic rescuer in traditional romantic comedies. Viewers want stronger, more nuanced characters now that gender equality is a hot topic thanks to the #MeToo movement. Many viewers are looking for stories that reflect the changing nature of modern relationships, and romantic comedies that don’t show genuine, equal couples run the danger of losing viewers.
One factor that has contributed to the audience’s tiredness of this genre is the market’s saturation with formulaic romantic comedies. There is so much content available on streaming services that consumers have a hard time choosing, and romantic comedies have had trouble standing out. The flood of mediocre films has diminished the influence of genuinely original and superbly produced romantic comedies, making it difficult for exceptional films to distinguish themselves and win over audiences.
This genre can still bounce back if it incorporates social commentary and relevant themes, addressing contemporary issues and concerns in a way that is both entertaining and thought-provoking. This will add depth and substance to the genre’s appeal. If romantic comedies want to be popular again, they need to stop using old clichés and start showing real relationships. When that happens, the genre will once again be able to portray the nuances of contemporary love and be cherished by audiences.