students win big at advertising awards
Surrounded by suits and soothing jazz students, submitted their best works for the 2013 regional American Advertising Awards, formerly known as the “Addys”, on Saturday, Feb. 8, in Joplin, Mo.
The event, sponsored by the American Advertising Federation, is the first step in the journey to compete nationally. Each year the “Addys”, as they are still commonly referred to, invites local colleges to participate in the student sector of competition. This year Pitt State students placed in every category open to them in the ‘Mad’ competition. Year after year, students agree the theme is carried out in every aspect, from the table centerpieces to the entertainment.
Matthew Heflin, senior in graphic communications, received the most important student honor: the Best of Show Award. He designed a point-of-purchase display for an after-beverage chewing gum brand he named “Brew chew.”
“It was geared more towards men and had a rough, rustic feel and style,” he said.
Heflin says submitting his work for the Addys helped him get a job. He won the same award last year with a scarf-packaging concept.
“[It’s an] amazing opportunity to mingle with professionals and for them to see my work,” he said. “This is a competitive industry, and you have to put yourself and your work out there.”
Kenzi Jordan, senior in graphic communications, received an offer for an internship after winning two awards last year.
Jordan says an advertising company contacted her on Facebook after seeing her work at the ceremony. She wasn’t able to take the job, but she says submitting work to the competition is great because of thes kinds of networking opportunities
This year Jordan won a gold award for designing wine bottles. She called them “Party Animals” and created the bottles to each feature an animal for the different types of wine.
“I wanted to do something I’d be drawn to,” she said.
Jordan’s parents also attended the awards to support and see her work.
“A lot of times as designers, our parents don’t understand what we do, so for them to see the professional work makes them think ‘They might have a successful career,’” Jordan said.
Both Jordan’s and Heflin’s work will now go on to compete at state and national levels of the Addys.
To view all the PSU winners, check out psucollegio.com