Krimson Kulture opens door to global goods
Audrey Dighans | copy editor
Krimson Kultuur opened its doors on Friday, Nov. 14, to the Pittsburg community.
“The opening was awesome,” said Ashley Wooldridge, senior in marketing and member of Enactus. “We had overwhelming support from the community for our ribbon-cutting ceremony and were congratulated all day long for our efforts to make this store a reality.”
Enactus, formerly known as Students in Free Enterprise (SIFE), stands for Entrepreneurial Action in Us and is an international organization dedicated to bringing leaders of today and tomorrow together to promote a more sustainable world through business.
Each year Enactus organizations worldwide select entrepreneurial projects that have the potential to improve people’s lives and the community on a local and global scale.
Krimson Kultuur is this year’s PSU Enactus club’s project. The store sells a variety of products from both local and international artists.
“The store was created to hopefully boost the downtown Pittsburg area,” Wooldridge said. “We partnered with 10,000 Villages for our main source of inventory and to help create an economic impact not just in Pittsburg but internationally.”
10,000 Villages works with artisans in Third World countries to provide them with steady incomes. Revenue from Krimson Kultuur and similar stores nationwide provide artists with housing, medical care, food and other living expenses.
“Right now we only keep 10 percent of our total profits,” said Whitney Pryor, senior in marketing. “On opening day we had about $14,000 worth of inventory and sold almost half of it.”
Wooldridge says Krimson Kultuur has also allowed Enactus members and other students involved with the project to put skills learned in the classroom into effect in the real world.
“We really want people to understand the focus of the store is a much bigger picture than selling handmade products,” she said. “A group of students have built it from the ground up and from what we have seen in the last six days we will be able to see it thrive for a long time.”
Wooldridge added that money made from the store will make someone’s life better.
“Local economy is also stimulated with Krimson Kultuur,” Pryor said. “We’re going global and staying local. We worked with the Pittsburg Chamber of Commerce to make sure we help the city as well as those dependent on 10,000 Villages for work. It’s a good blend that solves two problems.”
Krimson Kultuur is currently in a trial sale. After winter break, Enactus members will review inventory and select products Pittsburg consumers are most likely to continue buying and show interest in.
“This way we curtail our products in the best way for our clients,” Pryor said.
Pryor and Wooldridge both encourage PSU students to visit the store.
“The merchandise will interest a lot of students,” Wooldridge said. “The store is a perfect place to come find a unique gift for friends and family while contributing to a great cause.
Krimson Kultuur is operated by volunteers and funded strictly by grants given to Enactus such as the Pritchett Trust Grant in the amount of $10,850. 10,000 Villages also supplied the store with $10,000 of merchandise that will be sent back at the end of the six-week trial sale period at no cost to Enactus.
“We’re hoping we won’t have much to send back,” Wooldridge said.
Students are welcome to volunteer at the store and may sign up in Kelce 101.
“If you need community service hours, this is a great chance to earn a bunch of them,” Pryor said.